Guides
How to Track Live Stream Ad Results With UTM Links and QR Scans
Measure live stream ads with UTM-tagged links, QR scan counts and GA4: naming conventions, landing pages, attribution limits and a simple re...
Blog
Live stream advertising, explained
Guides and insights on live stream advertising: OBS overlays, QR code ads, sponsorship pricing, disclosure rules and how brands buy stream ads.
Industry
What Are Stream Overlay Ads? A Plain-English Explainer
Stream overlay ads are sponsor graphics placed inside a live broadcast. Learn the main types, how they differ from pre-roll and mid-roll ads...
For streamers
Sponsored Content Disclosure on Live Streams: FTC and Platform Rules
How to disclose sponsored content on a live stream: what the FTC expects, Twitch's Branded Content tool, YouTube's paid promotion setting an...
For streamers
How to Review and Approve Ads on Your Stream: A Brand-Safety Checklist
A practical brand-safety checklist for reviewing and approving ads on your live stream: red flags, platform rules to check, and when auto-ap...
Guides
QR Codes on Live Streams: How to Make Them Scannable and Trackable
How to put a QR code on a live stream that viewers can actually scan: size, contrast, quiet zone, error correction, compression, short links...
Industry
QR Codes in Video Marketing: The Bridge From Screen to Phone
Why QR codes became the standard bridge from screen to phone, what the adoption data shows, and how to use them in live video ads viewers wi...
For streamers
How to Price Ad Slots on Your Stream: A Per-Minute Pricing Guide
Learn how to price ad slots on your live stream per minute: simple CPM math, worked example tables, niche adjustments, platform fees and whe...
Industry
How Payment Authorization Protects Advertisers Buying Stream Ads
How payment authorization protects advertisers buying stream ads: authorize vs capture vs void, PayPal's 3-day honor period, and when you ar...
For advertisers
Pay-Per-Minute Ads: How Time-Based Ad Slots Work on Live Streams
Pay-per-minute advertising explained: how time-based ad slots on live streams compare with CPM, CPC and flat-fee sponsorships, with example...
Guides
How to Add a Sponsor Banner Overlay in OBS with a Browser Source
Add a sponsor banner overlay to OBS Studio with a Browser Source: exact width and height, placement, transparency, testing and fixes for com...
For streamers
How to Monetize a Small Stream Before Affiliate or Partner
How to monetize a small stream before Twitch Affiliate or YouTube Partner: 2026 requirements, tips, merch, affiliate links, sponsors and per...
For advertisers
Why Micro-Streamers Are an Underrated Channel for Brand Awareness
Why micro-streamers are an underrated brand awareness channel: community, trust, niche audiences and low cost, plus the risks and how to tes...
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